Wedoany.com Report-Oct. 16, British consumer credit company Lendable launched a new £20-per-month mobile plan on Wednesday, becoming the latest financial technology firm to expand into the telecommunications sector in search of new revenue opportunities.

Founded in 2014 and headquartered in London, Lendable is the first fintech in the United Kingdom to introduce such a service. The move follows a growing trend of technology-based financial firms entering the telecom market to build integrated digital ecosystems, often referred to as “super-apps,” that combine financial services, shopping, and communication functions.

Other fintech companies have taken similar steps globally. Revolut recently revealed plans to operate its own mobile virtual network across Europe, while Klarna is preparing to launch a $40-per-month plan in the United States. These companies differ from traditional network providers as they do not own the wireless infrastructure. Instead, they rely on leasing agreements that reduce fixed costs and allow them to compete more effectively on price.

The market has also drawn attention from high-profile figures. Actor Ryan Reynolds, who previously backed the budget brand Mint Mobile, sold it to T-Mobile US in 2023 for $1.35 billion. Meanwhile, a mobile service was launched under a licensing agreement with the Trump family business in the U.S.

Lendable’s mobile plan is powered by the U.S.-based technology company Gigs, which provides the operating system. The service will be available through the Zable app, a platform owned by Lendable that currently has 2 million users. The package includes unlimited 5G data, calls, and texts via Vodafone’s network, along with 10GB of roaming data across 38 countries.

“Expanding into telecoms is a natural next step for us,” said Martin Kissinger, Lendable’s co-founder and CEO. He explained that, unlike other fintech firms that emphasize services such as current accounts, payments, or trading, Zable’s focus is on offering cost-saving solutions to help customers lower their expenses.

When asked about future financing, Kissinger stated that Lendable remains profitable and well-funded: “At the moment, we are not thinking about any kind of listing, as there is still a lot of building to do.” He declined to comment on whether the company planned a potential initial public offering on the London Stock Exchange.

Lendable’s entry into telecoms reflects a growing strategy among fintech companies to diversify revenue and strengthen customer engagement by integrating digital financial tools with everyday connectivity services. The initiative also underscores the firm’s broader ambition to expand beyond lending and establish a wider consumer ecosystem through its Zable platform.