Wedoany.com Report-Dec.2, Dnata Catering & Retail has expanded its partnership with Aer Lingus through a new five-year inflight retail contract, complementing the existing five-year hub catering agreement. The enhanced collaboration covers retail operations on more than 180 daily Aer Lingus flights departing from Dublin, Shannon, Cork, and Manchester.

Under the agreement, dnata assumes complete responsibility for the airline's onboard retail programme, managing product sourcing, procurement, warehousing, and technology integration. The offering features a curated selection of Irish and international brands, including Sculpted by Aimee, Tan Organic, BPerfect, The Smooth Company, and Deli-Lites fresh sandwiches and wraps. Seasonal items, such as festive turkey and stuffing sandwiches and holiday gift sets, have been introduced alongside the airline's Christmas menu.

Robin Padgett, CEO of dnata Catering & Retail, stated: "This partnership takes our collaboration with Aer Lingus to the next level – uniting our expertise in catering, retail, and technology to create an exceptional onboard experience. Together, we're delivering a modern, data-driven retail programme that celebrates Irish brands, improves efficiency, and enhances passenger choice."

Passengers can preview products digitally through the "Bia" onboard magazine before travel and complete purchases using contactless payment options. Dnata's integrated technology platform provides real-time analytics and self-service reporting, enabling data-informed product decisions and streamlined operations.

Adrian Dunne, Chief Operations Officer of Aer Lingus, commented: "The addition of inflight retail to the existing partnership we have with dnata will drive significant operational benefits, whilst enhancing our customer experience at the same time. The programme will be delivered via a new crew iOS app, which will allow for a data-driven product range tailored to our customers' preferences and proudly showcasing a wide selection of Irish brands."

The refreshed retail programme will serve over 10.5 million Aer Lingus passengers annually. Ongoing customer feedback will continue to shape the product range, ensuring it reflects evolving preferences while highlighting Irish hospitality and quality. The initiative combines seamless catering and retail services to deliver a cohesive and modern inflight experience across the airline's European and transatlantic network.