Wedoany.com Report-Oct. 11, On Friday, Tesla introduced a new, more affordable standard version of its popular Model Y SUV in Europe to stimulate demand in a region where electric vehicle sales have slowed over the past year. The launch aims to strengthen Tesla’s position in a competitive market with growing options from European and Chinese manufacturers.

A Tesla Model Y electric vehicle travels along a highway near San Juan Capistrano, California, U.S. July 1, 2025.

In Germany, the Model Y Standard is priced at 39,990 euros ($46,304), approximately 5,000 euros less than the previously least expensive Model Y variants available in Europe. In Norway, the vehicle is offered at 421,996 Norwegian crowns ($41,714), and in Sweden, it is priced at 499,990 Swedish crowns ($52,521). Deliveries in these countries are scheduled for November or December.

To achieve the lower price point, Tesla has streamlined features in the Model Y Standard, including reduced interior lighting, fewer speakers, fabric seat covers, and the exclusion of Autosteer as a standard feature. Despite these adjustments, the vehicle retains core technological strengths and competitive sizing.

“It is a very competitive price. It is a car with very good tech and good size for that price, and they will compete well in the market with others there,” said Christina Bu, secretary general of the Norwegian EV Association.

The European market has seen a decline in new Tesla registrations this year, reflecting broader challenges in demand. However, Norway stands out as an exception, with deliveries of the updated Model Y increasing earlier this year, driven by strong local incentives and improved supply. The new Model Y Standard will compete with a range of smaller electric vehicles priced below 35,000 euros from various brands.

Tesla also launched a Standard variant of the Model 3 in the U.S. this week, but this model is not yet listed on most European websites. The company’s focus on offering cost-effective options reflects its strategy to address intensifying competition and maintain its market share in Europe’s evolving electric vehicle landscape.